
All national health authorities recommend eating five to nine servings of fruit and vegetables every day to promote good health and reduce the risk of cancer, heart disease and other chronic diseases. Research shows that people who eat five or more servings of fruit and vegetables every day have half the risk of cancer and one-third the risk of heart disease compared to people who eat fewer fruit and vegetables.
Fruit and vegetables promote good health because they contain vitamin A, vitamin C, fibre and other essential nutrients. Additionally, they are low in fat and calories and contain no cholesterol. Fruits and vegetables also contain many non-nutrient plant compounds called phytochemicals ["fight-o-chemicals"] that also provide additional protection to help reduce the risk of cancer and heart disease.